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VINYLPOSTCARDS - TIMELESS MEDIA

Originally founded back in 2010, Vinylpostcards was initiated as a passion-project of two vinyl enthusiasts. Inspired by the old record postcards that were used to be sold with magazines back in the 60's and 70's, the two started to rework their production process. Lifting the quality of the product to a whole new level was the goal. Cooperating with different partners from bookbinders to stamping factories and printing companies, the two have been able to give the format a significant facelift. What now looked, felt, and of course sounded amazing was only achieved by a very time consuming manufacturing process that would not compete with the requirements of the market. Even though they were able to automate the production of the cards, the vinyl grooves themselves still needed to be cut into every single card in real time. This process enabled the production of small runs from 50 to 300, maybe 500 units, but made bigger runs almost impossible. Since the two were not planning on spending the rest of their lives behind a vinyl cutter, producing small batches of Vinylpostcards, they hit the snooze button on the whole project. This looked like the end of Vinylpostcards.