Especially for developing artists the Vinylpostcard has proven once again to be a powerful format that easily cuts through the industry's noisy PR haze. "Looking Glass Alice" managed to do so with their debut single "I Know" released on a Vinylpostcard on the label Stop.Look.Listen. Their VPC release made it into shindig magazine (UK | print), was presented by legendary radio host John Kennedy on Radio X (national Radio | UK), was reviewed by the record collector magazine:
"Weird format of the month! Worth hearing in any format, double appealing like this!" Last but not least the card made it into the shelves of RoughTrade-West in London.
We will watch them closely and are looking forward to their next release. May their success story continue!